The Founder * Quotes

"I know what you're thinking, how the heck does a fifty-two year old, over the hill, milkshake machine salesman build a fast food empire with 1,600 restaurants and an annual revenue of 700 million dollar? One word: 'persistence'."

"You build an empire by owning the land. What you ought to be doing is owning the land upon which that burger is cooked. You're not in the burger business, you're in the real estate business."
[to Kroc]

"Business is war. It's dog eat dog, rat eat rat. I want to take the future, I want to win."

"McDonald's can be the new American church, and it ain't just open on Sundays, boys."
[to Dick and Mac]

Ray Kroc: "Unique, original, there's nothing like this."
Ethel Kroc: "It's revolutionary?"
Ray Kroc: "That's exactly what it is, it's revolutionary."

"How can we be almost out of capital?"

"Did you mortgage our home? We could lose everything."
[to Ray]