Joanna Hoffman: "Please, you have to tell me why it's so important for it to say 'hello'."
Steve Jobs: "Hollywood, they make computers scary things. See how this reminds you of a friendly face? That the disk slot is a goofy grin? It's warm and it's playful and it needs to say 'hello'!"
Joanna Hoffman: "The computer in 2001 said 'hello' all the time and it still scared the shit out of me."