Winifred: "So when we touch down tomorrow, Big Bird is going to meet Schumann at the airport, huh?"
Stanley: "Big mistake, big mistake. You gotta bring them in by stages. Big mistake to reveal Schumann before the election."
Winifred: "How so?"
Stanley: "Sweetheart, Schumann is the shark. Okay? Schumann is Jaws, you know? You have to tease them. You gotta tease them. You don't put Jaws in the first reel of the movie. It's the contract, sweetheart. The contract of the election, whether they know it or not, is 'Vote for me Tuesday, Wednesday I'll produce Schumann'. See, that's what they're paying their seven bucks for."